Mark

Part of Speech

Proper noun.

Pronunciation

[mahrk]

Definition

Mark is the marketing division of the Institute for Student Business Education, an undergraduate business group. Mark works with student groups and Evanston businesses to create and execute marketing campaigns in a simulated agency setting. Client teams consist of an account executive, a graphic designer, a copy writer, and a strategy director.

Usage

This term is used primarily within ISBE.

Example Sentences

• "My student group needed a more professional-looking flyer for Spring recruitment so we hired Mark."
• "Mark taught me what it's like to work on a real life marketing campaign."